Search Engine Optimisation: Evidence From Pakistan

• المؤلفون الرئيسيون: Ahmed, Irfan, Shahzad, Rana Khurram, ur Rehman, Kashif, Shabbir, Javeria
• التنسيق: مقال
• اللغة: English
• منشور في: Asian Academy of Management (AAM) 2013
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.usm.my/36597/1/art_1_%281-16%29.pdf; http://eprints.usm.my/36597/; http://web.usm.my/aamj/18022013/art%201%20(1-16).pdf

This study has two objectives. The first objective is to investigate firm exploitation of search engine optimisation (SEO) techniques with respect to website traffic. The second objective is to report on the searching habits of Internet users. This study uses a qualitative descriptive approach th...