Search Engine Optimisation: Evidence From Pakistan

This study has two objectives. The first objective is to investigate firm exploitation of search engine optimisation (SEO) techniques with respect to website traffic. The second objective is to report on the searching habits of Internet users. This study uses a qualitative descriptive approach th...

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Bibliographic Details
Main Authors: Ahmed, Irfan, Shahzad, Rana Khurram, ur Rehman, Kashif, Shabbir, Javeria
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2013
Subjects:
Online Access:http://eprints.usm.my/36597/1/art_1_%281-16%29.pdf
http://eprints.usm.my/36597/
http://web.usm.my/aamj/18022013/art%201%20(1-16).pdf
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