Understanding the Push and Pull Motivational Factors Of Technology Usage for Traveling among Women Students in USM, Penang
Students - young, gutsy and tech savvy are becoming an important segment of the travel industry. A report by UNWTO and WYSE shows that the global youth and student travel industry will reach 300 million international youth trips per year. The data also underlines the increasingly important role of w...
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Main Authors: | Ratthinan, Senutha P., Selamat, Nor Hafizah |
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Format: | Article |
Language: | English |
Published: |
Global Academic Excellence
2017
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Subjects: | |
Online Access: | http://eprints.usm.my/36016/1/jistm-2017059.pdf http://eprints.usm.my/36016/ http://www.jistm.com/PDF/JISTM-2017-04-06-04.pdf |
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