Consumer Evaluations Of Beautification Products: Effects Of Extrinsic Cues

• Main Authors: Parvin, Nargis, Kabir Chowdhury, Md. Humayun
• Format: Article
• Language: English
• Published: Asian Academy of Management (AAM) 2006
• Subjects: HD28-70 Management. Industrial Management
• Online Access: http://eprints.usm.my/35945/1/AAMJ_11-2-6.pdf; http://eprints.usm.my/35945/; http://web.usm.my/aamj/11.2.2006/AAMJ%2011-2-6.pdf

This study investigates the influence of extrinsic cues, i.e. brand image, perceived price, perceived quality, and perceived country of origin on consumers' evaluative judgments for beautification products. Multi-item measures were used for data collection. Results revealed that three extrin...