Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models
This study compares two models for predicting intention to purchase via the Internet. The behavioral intention to purchase via the Internet was examined as a function of attitude towards purchase, perceived usefulness, and perceived ease of use Technology Acceptance Model (TAM), or attitude towar...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Asian Academy of Management (AAM)
2005
|
| 主题: | |
| 在线阅读: | http://eprints.usm.my/35842/1/AAMJ_10-1-5.pdf http://eprints.usm.my/35842/ http://web.usm.my/aamj/10.1.2005/AAMJ%2010-1-5.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|