Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models
This study compares two models for predicting intention to purchase via the Internet. The behavioral intention to purchase via the Internet was examined as a function of attitude towards purchase, perceived usefulness, and perceived ease of use Technology Acceptance Model (TAM), or attitude towar...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Asian Academy of Management (AAM)
2005
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/35842/1/AAMJ_10-1-5.pdf http://eprints.usm.my/35842/ http://web.usm.my/aamj/10.1.2005/AAMJ%2010-1-5.pdf |
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