Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models

• المؤلفون الرئيسيون: J. Ma'ruf, Jasman, Mohamad, Osman, T. Ramayah, T. Ramayah
• التنسيق: مقال
• اللغة: English
• منشور في: Asian Academy of Management (AAM) 2005
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.usm.my/35842/1/AAMJ_10-1-5.pdf; http://eprints.usm.my/35842/; http://web.usm.my/aamj/10.1.2005/AAMJ%2010-1-5.pdf

This study compares two models for predicting intention to purchase via the Internet. The behavioral intention to purchase via the Internet was examined as a function of attitude towards purchase, perceived usefulness, and perceived ease of use Technology Acceptance Model (TAM), or attitude towar...