The Management Of Conflict In Buyer-Seller Relationships: A Case Study Of An Australian Exporter In Asian And Us Markets

This paper will extend the conflict management stream by examining the complexity of conflict in buyer-seller relationships, comparing Western and Asian markets and their "contextual boundaries". Specifically, a model is developed linking different dimensions of cross-cultural business...

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Bibliographic Details
Main Author: Freeman, Susan
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2003
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Online Access:http://eprints.usm.my/35741/1/AAMJ_8-2-6.pdf
http://eprints.usm.my/35741/
http://web.usm.my/aamj/8.2.2003/AAMJ%208-2-6.pdf
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Summary:This paper will extend the conflict management stream by examining the complexity of conflict in buyer-seller relationships, comparing Western and Asian markets and their "contextual boundaries". Specifically, a model is developed linking different dimensions of cross-cultural business relationships to different dissolution and communication strategies for managing conflict. Multiple in-depth interviews in a single case study provide support for the theoretical development of a model of five key factors important in the selection of appropriate conflict management styles by the focal firm when managing buyer relationships in psychically distant markets.