The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking
Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a ret...
Saved in:
Main Authors: | , |
---|---|
格式: | Article |
语言: | English |
出版: |
Asian Academy of Management (AAM)
2003
|
主题: | |
在线阅读: | http://eprints.usm.my/35612/1/AAMJ_8-1-5.pdf http://eprints.usm.my/35612/ http://web.usm.my/aamj/8.1.2003/AAMJ%208-1-5.pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|