The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking

• المؤلفون الرئيسيون: Bojei, Jamil, Che Wel, Che Aniza
• التنسيق: مقال
• اللغة: English
• منشور في: Asian Academy of Management (AAM) 2003
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.usm.my/35612/1/AAMJ_8-1-5.pdf; http://eprints.usm.my/35612/; http://web.usm.my/aamj/8.1.2003/AAMJ%208-1-5.pdf

Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a ret...