Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants
IT researchers regard Technolog}' Acceptance model (TAM) as a powerful model for understanding technology acceptance in general. Many have claimed it is the most popular model of technology acceptance, having been used in many studies involving different user groups. But very often overlooke...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2001
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35475/1/6-2-2.pdf http://eprints.usm.my/35475/ http://web.usm.my/aamj/6.2.2001/6-2-2.pdf |
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| Summary: | IT researchers regard Technolog}' Acceptance model (TAM) as a powerful model for
understanding technology acceptance in general. Many have claimed it is the most popular
model of technology acceptance, having been used in many studies involving different
user groups. But very often overlooked is the test of TAM on entrepreneurs, a distinct and
important group which researchers have found to exhibit unique traits. Because of these
peculiar traits, this research believes that a separate TAM study on entrepreneurs is
warranted. TAM theorizes that perceived usefulness directly influences usage and
perceived ease of use directly and indirectly via usefulness influences usage. This research
investigates the validity of the TAM among Malaysian entrepreneurs.This is because
because TAM has not been examined across cultures like Malaysia with a multi-racial and
fast developing economy. The study found that IT usage was influenced directly by
perceived usefulness and indirectly (via usefulness) by perceived ease of use. Contrary7 to
TAM’s postulation, there is no direct relationship between perceived ease of use and
usage. Details of the research findings and their implications are discussed |
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