Strategic Marketing Practices Of High Performing Malaysian Firms

In today’s extremely competitive world marketing effectiveness is not just a necessity, it is the prerequisite of business success. It was none other than Drucker who expressed the view that marketing is so basic to the business that it can hardly be looked at as a separate function. The final re...

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Main Authors: Hassan, Faridah, Sulaiman, Mohamed
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 1996
Subjects:
Online Access:http://eprints.usm.my/35288/1/1-1-3.pdf
http://eprints.usm.my/35288/
http://web.usm.my/aamj/1.1.1996/1-1-3.pdf
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spelling my.usm.eprints.35288 http://eprints.usm.my/35288/ Strategic Marketing Practices Of High Performing Malaysian Firms Hassan, Faridah Sulaiman, Mohamed HD28-70 Management. Industrial Management In today’s extremely competitive world marketing effectiveness is not just a necessity, it is the prerequisite of business success. It was none other than Drucker who expressed the view that marketing is so basic to the business that it can hardly be looked at as a separate function. The final results of the business depend on how the customer sees the whole business. Subscribing to this viewpoint Kotler (1986) suggests that the number one challenge facing management is to develop, improve and implement competitive marketing strategies. Asian Academy of Management (AAM) 1996 Article PeerReviewed application/pdf en http://eprints.usm.my/35288/1/1-1-3.pdf Hassan, Faridah and Sulaiman, Mohamed (1996) Strategic Marketing Practices Of High Performing Malaysian Firms. Asian Academy of Management Journal (AAMJ), 1 (1). pp. 1-10. ISSN 1394-2603 http://web.usm.my/aamj/1.1.1996/1-1-3.pdf
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Hassan, Faridah
Sulaiman, Mohamed
Strategic Marketing Practices Of High Performing Malaysian Firms
description In today’s extremely competitive world marketing effectiveness is not just a necessity, it is the prerequisite of business success. It was none other than Drucker who expressed the view that marketing is so basic to the business that it can hardly be looked at as a separate function. The final results of the business depend on how the customer sees the whole business. Subscribing to this viewpoint Kotler (1986) suggests that the number one challenge facing management is to develop, improve and implement competitive marketing strategies.
format Article
author Hassan, Faridah
Sulaiman, Mohamed
author_facet Hassan, Faridah
Sulaiman, Mohamed
author_sort Hassan, Faridah
title Strategic Marketing Practices Of High Performing Malaysian Firms
title_short Strategic Marketing Practices Of High Performing Malaysian Firms
title_full Strategic Marketing Practices Of High Performing Malaysian Firms
title_fullStr Strategic Marketing Practices Of High Performing Malaysian Firms
title_full_unstemmed Strategic Marketing Practices Of High Performing Malaysian Firms
title_sort strategic marketing practices of high performing malaysian firms
publisher Asian Academy of Management (AAM)
publishDate 1996
url http://eprints.usm.my/35288/1/1-1-3.pdf
http://eprints.usm.my/35288/
http://web.usm.my/aamj/1.1.1996/1-1-3.pdf
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score 12.925488