The effectiveness of tour guide’s interpretation in creating mindful tourists: A study on the Penang world heritage sites
The number of tourists to heritage sites has increased tremendously in recent years and has contributed to the growth of the nation’s economy since heritage tourism has become the central focus of Malaysia’s attraction to outsiders especially after the declaration of Malacca and Penang as world...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35047/1/HBP44.pdf http://eprints.usm.my/35047/ |
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