Promoting ecotourism product development in Kilim Geopark based on tourists’ perceptions
Langkawi is currently re-developing its brand as an international geopark tourism spot. Popular for its boating activities, KilimGeopark features its natural as attractions as its main products. With assistance from the government, tourism development helps spur the growth of local businesses. S...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/35015/1/HBP36.pdf http://eprints.usm.my/35015/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Langkawi is currently re-developing its brand as an international geopark
tourism spot. Popular for its boating activities, KilimGeopark features its
natural as attractions as its main products. With assistance from the
government, tourism development helps spur the growth of local businesses.
Successful community cooperation in offering services to the visitors is
significant in sustaining such development. However, having an annually
increasing number of tourists visiting the area has resulted in a dilemma
between maintaining the environment’s sustainability and the local
community’s economic gains. Given that high economic returns are based on
tourist satisfaction, this study explores the levels of clients’ satisfaction with
the tourism products and services offered in Kilim. The results indicate that
tourists prefer exploring the new ecotourism products being offered.
However, as a newly emerging tourism spot, there are many steps that must
be undertaken to improve the services. With limitations in the product
offered, this study’s results can provide insights to the main stakeholders. |
|---|