The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka
Landmarks are strongly associated with tourism activities as they are regarded as the main attraction of a city. Due to the increase in new development, the attraction of landmarks is diluted. A similar threat is observed in Banda Hilir, Melaka, whereby new commercial buildings have dominated th...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34957/1/HBP2.pdf http://eprints.usm.my/34957/ |
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| Summary: | Landmarks are strongly associated with tourism activities as they are
regarded as the main attraction of a city. Due to the increase in new
development, the attraction of landmarks is diluted. A similar threat is
observed in Banda Hilir, Melaka, whereby new commercial buildings have
dominated the overall structure of the historic city. As a result, its sense of
place is diminishing, which may affect the visitors’ sense of attachment and
belonging. This paper discusses the visitors’ attachment to the landmarks in
Banda Hilir. Face-to-face interviews are conducted with visitors to
understand their sense of attachment to the landmarks identified in the study.
The results indicate that the visitors’ attachment differs and is influenced by
the physical characteristics of the historical landmarks, the length of
engagement and familiarity with the places. They are more attached to
landmarks with dominating physical appearance that make them more
memorable. The findings indicate the importance of visitors’ attachment in
enhancing the attraction of landmarks within tourism attraction sites and as
a guide when managing the redevelopment project for a historic town or city. |
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