Enablers for malaysian contractors to internationalise construction services
Construction industry is a complex environment, unpredictable and full of uncertainties. The economic woes that take place in the late nineties have indeed dampened Malaysian construction industry. Projects are scarce and in order to survive, many construction companies seek for other alternative...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34783/1/HBP3.pdf http://eprints.usm.my/34783/ |
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| Summary: | Construction industry is a complex environment, unpredictable and full of uncertainties.
The economic woes that take place in the late nineties have indeed dampened
Malaysian construction industry. Projects are scarce and in order to survive, many
construction companies seek for other alternative in order to remain in this industry.
Thus, many took a brave step and venture upon overseas market. Due to this, research
is carried out in order to identify problems that triggered Malaysian contractors to move
into overseas market. Apart from that problems encountered in the foreign countries in
which the construction companies are operating too are identified. With these objectives
in mind, case studies are conducted in India and the Middle East to better understand
the situation. Two notable Malaysian contractors companies point of view are taken into
account regarding the case studies in which these companies are operating their
projects there respectively. The findings from these interviews reveal the success factors
of overseas ventures basically lies in the strategic marketing done by each construction
companies. This is vital as it determines the company’s long term objectives. |
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