MY SAY: Will F1 go the way of foxhunting?

When Malaysia announced that it wanted to be a more active player in Formula One (F1) by sponsoring, managing and developing its own team and machine, it was greeted with much excitement. Some lauded it as a bold move in the world of automotive engineering, and others for its multibillion adverti...

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Bibliographic Details
Main Author: Abd Razak, Dzulkifli
Format: Article
Language:English
Published: 2009
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Online Access:http://eprints.usm.my/32728/1/DZUL112.pdf
http://eprints.usm.my/32728/
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Summary:When Malaysia announced that it wanted to be a more active player in Formula One (F1) by sponsoring, managing and developing its own team and machine, it was greeted with much excitement. Some lauded it as a bold move in the world of automotive engineering, and others for its multibillion advertising and promotional advantages. That it is a private sector’s initiative involving some of the most creative and successful entrepreneurs that the country has seen makes the proposition looks like a winning formula all round.