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Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page

Nowadays, social media like Facebook and Twitter, showed increasing number rapidly from time to time. In Indonesia, Facebook has become the largest social media, being the second place in user number, comparing to other countries. As a result, one of the aspects that affected by this social media...

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Main Author: Albert, Albert
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
P87-96 Communication. Mass media
Online Access:http://eprints.usm.my/31909/1/Albert.pdf
http://eprints.usm.my/31909/
http://www.icmcc2015.usm.my/
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spelling my.usm.eprints.31909 http://eprints.usm.my/31909/ Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page Albert, Albert P87-96 Communication. Mass media Nowadays, social media like Facebook and Twitter, showed increasing number rapidly from time to time. In Indonesia, Facebook has become the largest social media, being the second place in user number, comparing to other countries. As a result, one of the aspects that affected by this social media phenomena is business. The development of social media provides a developing prospect for E-marketers and digital enterpreneurs. If E-marketers know the insights on their buyers’ characteristic, they could get insights on how customers interpret and receive stimuli (messages/informations), which could affect customers’ decisions. 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/31909/1/Albert.pdf Albert, Albert (2015) Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic P87-96 Communication. Mass media
spellingShingle P87-96 Communication. Mass media
Albert, Albert
Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page
description Nowadays, social media like Facebook and Twitter, showed increasing number rapidly from time to time. In Indonesia, Facebook has become the largest social media, being the second place in user number, comparing to other countries. As a result, one of the aspects that affected by this social media phenomena is business. The development of social media provides a developing prospect for E-marketers and digital enterpreneurs. If E-marketers know the insights on their buyers’ characteristic, they could get insights on how customers interpret and receive stimuli (messages/informations), which could affect customers’ decisions.
format Conference or Workshop Item
author Albert, Albert
author_facet Albert, Albert
author_sort Albert, Albert
title Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page
title_short Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page
title_full Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page
title_fullStr Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page
title_full_unstemmed Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page
title_sort shopping through social media: a study on consumer behavior in facebook’s online shop page
publishDate 2015
url http://eprints.usm.my/31909/1/Albert.pdf
http://eprints.usm.my/31909/
http://www.icmcc2015.usm.my/
_version_ 1643707509913944064
score 13.15806

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