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Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry

Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. D...

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Main Author: Loo , Chun Hou
Format: Thesis
Language:English
Published: 2015
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/30379/1/Thesis_rev10.pdf
http://eprints.usm.my/30379/
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spelling my.usm.eprints.30379 http://eprints.usm.my/30379/ Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry Loo , Chun Hou HF5001-6182 Business Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. Due to the low reading rate among Malaysian, the overall market size of book retailing is always limited and competitive. Some book retailers have organized book fairs around Malaysia in order to stimulate the more sales and generate more revenue. However not every book fair could attract huge crowd to visit and purchase. 2015-11 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/30379/1/Thesis_rev10.pdf Loo , Chun Hou (2015) Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Loo , Chun Hou
Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
description Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. Due to the low reading rate among Malaysian, the overall market size of book retailing is always limited and competitive. Some book retailers have organized book fairs around Malaysia in order to stimulate the more sales and generate more revenue. However not every book fair could attract huge crowd to visit and purchase.
format Thesis
author Loo , Chun Hou
author_facet Loo , Chun Hou
author_sort Loo , Chun Hou
title Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_short Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_full Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_fullStr Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_full_unstemmed Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_sort factors affect the customer loyalty towards business event: book fair industry
publishDate 2015
url http://eprints.usm.my/30379/1/Thesis_rev10.pdf
http://eprints.usm.my/30379/
_version_ 1643707156697972736
score 13.15806

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