Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lamp...
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| 語言: | English |
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2015
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| 在線閱讀: | http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf http://eprints.usm.my/30366/ |
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my.usm.eprints.30366 http://eprints.usm.my/30366/ Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia Chuar , Pei Ling HF5001-6182 Business Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. Soal selidik tadbir sendiri telah direka dengan menggunakan skala yang ditetapkan. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. A self-administered questionnaire was designed using established scales 2015 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf Chuar , Pei Ling (2015) Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia. Masters thesis, Universiti Sains Malaysia. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Chuar , Pei Ling Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia |
| description |
Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku
Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian
pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat
pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini.
Soal selidik tadbir sendiri telah direka dengan menggunakan skala yang ditetapkan.
This study demonstrates the adaptation of Theory of Planned Behaviour (TPB)
to examine the factors influencing Malaysian consumers’ purchase intention towards
environmental friendly lighting products (LED) and how purchase intention affects
their willingness to pay for the related lighting products. A self-administered
questionnaire was designed using established scales |
| format |
Thesis |
| author |
Chuar , Pei Ling |
| author_facet |
Chuar , Pei Ling |
| author_sort |
Chuar , Pei Ling |
| title |
Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_short |
Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_full |
Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_fullStr |
Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_full_unstemmed |
Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_sort |
factors influencing malaysian consumers’
purchase intention on enviromental friendly
lighting products in malaysia |
| publishDate |
2015 |
| url |
http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf http://eprints.usm.my/30366/ |
| _version_ |
1643707153193631744 |
| score |
13.149126 |