Factors Influencing Consumers’ Behavioural Intention To Choose Organic Foods
Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan organik. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing organic foods.
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| Format: | Thesis |
| Language: | English |
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Universiti Sains Malaysia
2015
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| Online Access: | http://eprints.usm.my/30008/1/Law_Bi_Yuan_MBA_Thesis_final.pdf http://eprints.usm.my/30008/ |
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