Factors Influencing Consumers’ Behavioural Intention To Choose Organic Foods

Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan organik. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing organic foods.

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Bibliographic Details
Main Author: Law , Bi Yuan
Format: Thesis
Language:English
Published: Universiti Sains Malaysia 2015
Subjects:
Online Access:http://eprints.usm.my/30008/1/Law_Bi_Yuan_MBA_Thesis_final.pdf
http://eprints.usm.my/30008/
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Summary:Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan organik. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing organic foods.