صورة الغلاف

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising

Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Lee , Lean Hua
التنسيق: أطروحة
اللغة:English
منشور في: 2015
الموضوعات:
HF5001-6182 Business
الوصول للمادة أونلاين:http://eprints.usm.my/29996/1/Lee_Lean_Hua_SGSM007413.pdf
http://eprints.usm.my/29996/
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id my.usm.eprints.29996
record_format eprints
spelling my.usm.eprints.29996 http://eprints.usm.my/29996/ Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising Lee , Lean Hua HF5001-6182 Business Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content credibility on consumers’ behavioural intention to purchase the mobile content services in Malaysia. 2015 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29996/1/Lee_Lean_Hua_SGSM007413.pdf Lee , Lean Hua (2015) Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Lee , Lean Hua
Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
description Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content credibility on consumers’ behavioural intention to purchase the mobile content services in Malaysia.
format Thesis
author Lee , Lean Hua
author_facet Lee , Lean Hua
author_sort Lee , Lean Hua
title Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_short Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_full Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_fullStr Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_full_unstemmed Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_sort factors determining consumer’s behavioural intention to purchase mobile content services advertising
publishDate 2015
url http://eprints.usm.my/29996/1/Lee_Lean_Hua_SGSM007413.pdf
http://eprints.usm.my/29996/
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score 13.149126

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