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BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness

Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut...

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Bibliographic Details
Main Author: Husain, Ahmad Budiman
Format: Thesis
Language:English
Published: 1997
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf
http://eprints.usm.my/29846/
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spelling my.usm.eprints.29846 http://eprints.usm.my/29846/ BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness Husain, Ahmad Budiman HD28-70 Management. Industrial Management Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut, memberikan kadar sambutan sebanyak 32.72%. The objective of this research was to examine consumers' perception towards market practices, consumerism, government regulation and marketing effectiveness. The respondents were the staff of Bank Burniputra Malaysia Berhad who filled in and returned the questionnaires, giving a response rate of 32.72 percent 1997-10 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf Husain, Ahmad Budiman (1997) BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Husain, Ahmad Budiman
BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
description Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut, memberikan kadar sambutan sebanyak 32.72%. The objective of this research was to examine consumers' perception towards market practices, consumerism, government regulation and marketing effectiveness. The respondents were the staff of Bank Burniputra Malaysia Berhad who filled in and returned the questionnaires, giving a response rate of 32.72 percent
format Thesis
author Husain, Ahmad Budiman
author_facet Husain, Ahmad Budiman
author_sort Husain, Ahmad Budiman
title BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
title_short BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
title_full BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
title_fullStr BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
title_full_unstemmed BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
title_sort bbmb staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
publishDate 1997
url http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf
http://eprints.usm.my/29846/
_version_ 1643707008742850560
score 13.149126

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