Ethical Judgments among Public Relations Officers in Higher Education Institutions:a Cross-National Study

• Main Author: El-Astal, Mohammed Abed Said
• Format: Thesis
• Language: English
• Published: 2003
• Subjects: P87-96 Communication. Mass media
• Online Access: http://eprints.usm.my/29651/1/ETHICAL_JUDGEMENTS_AMONG_PUBLIC_RELATIONS_OFFICERS_IN_HIGHER_EDUCATION_INSTITUTIONS%28REPOSITORIES%29.pdf; http://eprints.usm.my/29651/

Kajian bertujuan menentukan: (i) bagaimana beretika atau tidak sesetengah amalan hipotesis perhubungan awam yang diamalkan oleh pegawai perhubungan awam di institusi pengajian tinggi (universiti, kolej, institut, sekolah) di Amerika Syarikat, India, China, Malaysia, Thailand, Israel, Palestin, dan Emiriyah Arab Bersatu; (ii) sama ada jenis institusi, sikap pegawai, ciri profesional dan kebertanggungjawapan memberikan perbezaan yang signifikan dan pertimbangan etika mereka, dan (iii) menentukan - ..... sejauhmana agama dan polisi institusi di tempat setiap pegawai bekerja mempengaruhi pertimbangan etikanya. Populasi kajian terdiri daripada pegawai perhubungan awam di institusi yang mempunyai Iaman web berbahasa Inggeris. Satu sampel rambang sistematik mengandungi 254 (10%) yang dipilih daripada 2540 institusi di Amerika Syarikat. Sementara itu, semua institusi yang mempunyai Iaman web berbahasa Inggeris di negara-negara lain dikaji. The study determines: how ethical/unethical certain hypothetical public relations practices are as perceived by public relations practitioners in higher education institutions (universities, colleges, institutes, schools) in the United States, India, China, Malaysia, Thailand, Israel, Palestine, and the United Arab Emirates; whether the institution type, practitioners' personal attributes, professional characteristics and responsibilities produce significant differences in their ethical judgments; and finally to determine the extent to which religion and the policy of the institution for which each practitioner serves influence his/her ethical judgments. -··- The population consists of public relations officers in the institutions that have English web-sites only. A systematic random sample of 254 ( 1 0%) institutions was drawn from 2540 of the United States, while all English web-sited institutions of the other countries were surveyed.