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Factors Influencing Consumer Behavioural Intention To Choose Functional Foods

Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.

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Bibliographic Details
Main Author: Chai, Soo Hong
Format: Thesis
Language:English
Published: 2006
Subjects:
HF Commerce
Online Access:http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf
http://eprints.usm.my/29465/
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id my.usm.eprints.29465
record_format eprints
spelling my.usm.eprints.29465 http://eprints.usm.my/29465/ Factors Influencing Consumer Behavioural Intention To Choose Functional Foods Chai, Soo Hong HF Commerce Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. 2006-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf Chai, Soo Hong (2006) Factors Influencing Consumer Behavioural Intention To Choose Functional Foods. Masters thesis, USM.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Chai, Soo Hong
Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
description Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.
format Thesis
author Chai, Soo Hong
author_facet Chai, Soo Hong
author_sort Chai, Soo Hong
title Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_short Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_full Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_fullStr Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_full_unstemmed Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_sort factors influencing consumer behavioural intention to choose functional foods
publishDate 2006
url http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf
http://eprints.usm.my/29465/
_version_ 1643706907115913216
score 13.149126

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