Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2009
|
| 主题: | |
| 在线阅读: | http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf http://eprints.usm.my/28908/ |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|