Factors Influencing The Green Purchase Behavior Of Environmental Related Volunteers In Penang

• Main Author: Tan, Shwu Shyan
• Format: Thesis
• Language: English
• Published: 2010
• Subjects: HF5001-6182 Business; QP1-345 General Including influence of the environment
• Online Access: http://eprints.usm.my/28885/1/FACTORS_INFLUENCING_THE_GREEN_PURCHASE_BEHAVIOR.pdf; http://eprints.usm.my/28885/

Consumers have started to realize that their purchasing behavior can cause a huge impact to the environment as there is a worldwide concern on environmental degradation issues such as global warming and pollutions. Pengguna mulai sedari bahawa perlakuan pengguna boleh membawa kesan yang besar terh...