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Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di...

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Main Author: Ooi, Say Keat
Format: Thesis
Language:English
Published: 2009
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/28883/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTIONOF_DIETARY_SUPPLEMENT_PRODUCTS_IN_PENANG_ISLAND.pdf
http://eprints.usm.my/28883/
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spelling my.usm.eprints.28883 http://eprints.usm.my/28883/ Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island Ooi, Say Keat HF5001-6182 Business The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di kalangan pengguna di negeri Pulau Pinang berdasarkan model Theory of Planned Behaviour (TPB). 2009 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28883/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTIONOF_DIETARY_SUPPLEMENT_PRODUCTS_IN_PENANG_ISLAND.pdf Ooi, Say Keat (2009) Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Ooi, Say Keat
Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
description The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di kalangan pengguna di negeri Pulau Pinang berdasarkan model Theory of Planned Behaviour (TPB).
format Thesis
author Ooi, Say Keat
author_facet Ooi, Say Keat
author_sort Ooi, Say Keat
title Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_short Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_full Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_fullStr Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_full_unstemmed Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_sort factors influencing consumer purchase intention of dietary supplement products in penang island
publishDate 2009
url http://eprints.usm.my/28883/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTIONOF_DIETARY_SUPPLEMENT_PRODUCTS_IN_PENANG_ISLAND.pdf
http://eprints.usm.my/28883/
_version_ 1643706760897232896
score 13.18916

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