Cover Image

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of...

Full description

Saved in:
Bibliographic Details
Main Author: Laison Sondoh JR, Stephen
Format: Thesis
Language:English
Published: 2009
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf
http://eprints.usm.my/28732/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.usm.eprints.28732
record_format eprints
spelling my.usm.eprints.28732 http://eprints.usm.my/28732/ Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area. Laison Sondoh JR, Stephen HD28-70 Management. Industrial Management Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup) 2009-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf Laison Sondoh JR, Stephen (2009) Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area. PhD thesis, USM.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Laison Sondoh JR, Stephen
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
description Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup)
format Thesis
author Laison Sondoh JR, Stephen
author_facet Laison Sondoh JR, Stephen
author_sort Laison Sondoh JR, Stephen
title Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_short Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_full Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_fullStr Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_full_unstemmed Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_sort brand image, satisfaction, and loyalty among malaysian female consumers: the moderating effects of personality and dwelling area.
publishDate 2009
url http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf
http://eprints.usm.my/28732/
_version_ 1643706716738551808
score 13.18916

Similar Items