Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of...
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2009
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Online Access: | http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf http://eprints.usm.my/28732/ |
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my.usm.eprints.28732 http://eprints.usm.my/28732/ Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area. Laison Sondoh JR, Stephen HD28-70 Management. Industrial Management Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup) 2009-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf Laison Sondoh JR, Stephen (2009) Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area. PhD thesis, USM. |
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Malaysia |
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Universiti Sains Malaysia |
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HD28-70 Management. Industrial Management |
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HD28-70 Management. Industrial Management Laison Sondoh JR, Stephen Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area. |
description |
Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna
The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup) |
format |
Thesis |
author |
Laison Sondoh JR, Stephen |
author_facet |
Laison Sondoh JR, Stephen |
author_sort |
Laison Sondoh JR, Stephen |
title |
Brand Image, Satisfaction, And Loyalty Among Malaysian
Female Consumers: The Moderating Effects Of Personality
And Dwelling Area. |
title_short |
Brand Image, Satisfaction, And Loyalty Among Malaysian
Female Consumers: The Moderating Effects Of Personality
And Dwelling Area. |
title_full |
Brand Image, Satisfaction, And Loyalty Among Malaysian
Female Consumers: The Moderating Effects Of Personality
And Dwelling Area. |
title_fullStr |
Brand Image, Satisfaction, And Loyalty Among Malaysian
Female Consumers: The Moderating Effects Of Personality
And Dwelling Area. |
title_full_unstemmed |
Brand Image, Satisfaction, And Loyalty Among Malaysian
Female Consumers: The Moderating Effects Of Personality
And Dwelling Area. |
title_sort |
brand image, satisfaction, and loyalty among malaysian
female consumers: the moderating effects of personality
and dwelling area. |
publishDate |
2009 |
url |
http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf http://eprints.usm.my/28732/ |
_version_ |
1643706716738551808 |
score |
13.18916 |