Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia

Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the diversity of its attractions...

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Bibliographic Details
Main Authors: Khalid, Nurul Shakila, Muzaini, Hamzah
Other Authors: Loke, Yiing Jia
Format: Book Section
Language:English
Published: Universiti Sains Malaysia 2016
Subjects:
Online Access:http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf
http://eprints.usm.my/28504/
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