Wealth Creation through Service Innovation Design in Malaysia
Innovation serves as a competitive advantage that allows company to dominate a particular market segments. Innovation is the key in extending market share but also to increase commercial gains. The key to innovation are not only market and technology but service innovation design. The changes of in...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.usm.my/28204/1/Full_Paper_Dr_Khairul_zuhairi_Nazlina.pdf http://eprints.usm.my/28204/ |
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