Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library
This paper focuses on a case study to determine the impact of quiz competition as an effective promotion tool for marketing online databases in Universiti Sains Malaysia (USM) Library. The quiz competition was promoted using Plan, Do,Check and Action (PDCA) tool and described briefly. Then, the stu...
Saved in:
Main Author: | Ahmat, Muhammad Akmal |
---|---|
Format: | Book Section |
Language: | English |
Published: |
Faculty of Information Management, Universiti Teknologi MARA
2014
|
Subjects: | |
Online Access: | http://eprints.usm.my/27597/1/akmal_wcomlis.pdf http://eprints.usm.my/27597/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Penggunaan Media Sosial Secara Lestari di Kalangan Pustakawan
(Sustainable Use of Social Media Among Librarians)
by: Ahmat, Muhammad Akmal
Published: (2015) -
Connecting Universiti Sains Malaysia Art Scholars with Open Access Publication
by: Ahmat, Muhammad Akmal
Published: (2015) -
Building web-based library catalog using open source library system
by: Mansor, Yushiana, et al.
Published: (2012) -
Quality impact of online database in selected universities in Malaysia
by: Abdullah, Adlina, et al.
Published: (2020) -
Pilot Study: Reference & Research Support Services in Universiti Sains Malaysia Library, Year 2013
by: Ahmat, Muhammad Akmal
Published: (2013)