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The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia

Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context.

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Bibliographic Details
Main Author: Cheah, Phaik Lean
Format: Thesis
Language:English
Published: 2005
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25853/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf
http://eprints.usm.my/25853/
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spelling my.usm.eprints.25853 http://eprints.usm.my/25853/ The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia Cheah, Phaik Lean HF5001-6182 Business Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. 2005-05 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25853/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf Cheah, Phaik Lean (2005) The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia. Masters thesis, USM.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Cheah, Phaik Lean
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
description Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context.
format Thesis
author Cheah, Phaik Lean
author_facet Cheah, Phaik Lean
author_sort Cheah, Phaik Lean
title The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
title_short The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
title_full The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
title_fullStr The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
title_full_unstemmed The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
title_sort relationship between internal marketing, job satisfaction, organizational commitment, and market orientation: a study on manufacturing companies in northern region of malaysia
publishDate 2005
url http://eprints.usm.my/25853/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf
http://eprints.usm.my/25853/
_version_ 1643705965528219648
score 13.209306

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