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Brand name and country-of-origin effects on consumers in Malaysia

In the marketing literature, the influence of country-of-origin on the evaluation of products has been studied for decades and it have some impact on purchase intentions. However, nowadays products are typically designed in one country, manufactured in another and assembled elsewhere which led to th...

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Main Author: Neoh, Chee Yeong
Format: Thesis
Language:English
Published: 2004
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25727/1/BRAND_NAME_AND_COUNTRY-OF-ORIGIN_EFFECTS_ON_CONSUMERS_IN_MALAYSIA.pdf
http://eprints.usm.my/25727/
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spelling my.usm.eprints.25727 http://eprints.usm.my/25727/ Brand name and country-of-origin effects on consumers in Malaysia Neoh, Chee Yeong HF5001-6182 Business In the marketing literature, the influence of country-of-origin on the evaluation of products has been studied for decades and it have some impact on purchase intentions. However, nowadays products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation of ‘hybrid products’. Therefore, there are new literatures on country-of-origin of brand because of country-of-origin has become confusing as consumer are not able to tell the country of assembly or country of product design of product. Consumer Ethnocentric Tendencies (CETSCALE) has become a critical explanatory variable. It represents the beliefs held by consumers about the appropriateness of purchasing foreign products and it is believed to have impact on consumer preference. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25727/1/BRAND_NAME_AND_COUNTRY-OF-ORIGIN_EFFECTS_ON_CONSUMERS_IN_MALAYSIA.pdf Neoh, Chee Yeong (2004) Brand name and country-of-origin effects on consumers in Malaysia. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Neoh, Chee Yeong
Brand name and country-of-origin effects on consumers in Malaysia
description In the marketing literature, the influence of country-of-origin on the evaluation of products has been studied for decades and it have some impact on purchase intentions. However, nowadays products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation of ‘hybrid products’. Therefore, there are new literatures on country-of-origin of brand because of country-of-origin has become confusing as consumer are not able to tell the country of assembly or country of product design of product. Consumer Ethnocentric Tendencies (CETSCALE) has become a critical explanatory variable. It represents the beliefs held by consumers about the appropriateness of purchasing foreign products and it is believed to have impact on consumer preference.
format Thesis
author Neoh, Chee Yeong
author_facet Neoh, Chee Yeong
author_sort Neoh, Chee Yeong
title Brand name and country-of-origin effects on consumers in Malaysia
title_short Brand name and country-of-origin effects on consumers in Malaysia
title_full Brand name and country-of-origin effects on consumers in Malaysia
title_fullStr Brand name and country-of-origin effects on consumers in Malaysia
title_full_unstemmed Brand name and country-of-origin effects on consumers in Malaysia
title_sort brand name and country-of-origin effects on consumers in malaysia
publishDate 2004
url http://eprints.usm.my/25727/1/BRAND_NAME_AND_COUNTRY-OF-ORIGIN_EFFECTS_ON_CONSUMERS_IN_MALAYSIA.pdf
http://eprints.usm.my/25727/
_version_ 1643705928755707904
score 13.160551

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