Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight...

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Main Author: CHIN, SZU SZU
Format: Thesis
Language:English
Published: 2005
Subjects:
Online Access:http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf
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spelling my.usm.eprints.25662 http://eprints.usm.my/25662/ Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention CHIN, SZU SZU HF5001-6182 Business Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel. 2005 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf CHIN, SZU SZU (2005) Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
CHIN, SZU SZU
Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
description Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel.
format Thesis
author CHIN, SZU SZU
author_facet CHIN, SZU SZU
author_sort CHIN, SZU SZU
title Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_short Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_full Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_fullStr Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_full_unstemmed Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention
title_sort study of vacation motives among various groups of people and their travel intention
publishDate 2005
url http://eprints.usm.my/25662/1/STUDY_OF_VACATION_MOTIVES_AMONG_VARIOUS_GROUPS_OF_PEOPLE_AND_THEIR_TRAVEL_INTENTION.pdf
http://eprints.usm.my/25662/
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score 13.154949