The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...

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書目詳細資料
主要作者: CHEAH, PHAIK LEAN
格式: Thesis
語言:English
出版: 2005
主題:
在線閱讀:http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf
http://eprints.usm.my/25613/
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