The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

• 主要作者: CHEAH, PHAIK LEAN
• 格式: Thesis
• 语言: English
• 出版: 2005
• 主题: HF5001-6182 Business
• 在线阅读: http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf; http://eprints.usm.my/25613/

The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...