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The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...

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Main Author: CHEAH, PHAIK LEAN
Format: Thesis
Language:English
Published: 2005
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf
http://eprints.usm.my/25613/
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spelling my.usm.eprints.25613 http://eprints.usm.my/25613/ The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation CHEAH, PHAIK LEAN HF5001-6182 Business The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success. 2005 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf CHEAH, PHAIK LEAN (2005) The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
CHEAH, PHAIK LEAN
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
description The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success.
format Thesis
author CHEAH, PHAIK LEAN
author_facet CHEAH, PHAIK LEAN
author_sort CHEAH, PHAIK LEAN
title The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_short The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_full The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_fullStr The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_full_unstemmed The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
title_sort relationship between internal marketing, job satisfaction, organizational commitment, and market orientation
publishDate 2005
url http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf
http://eprints.usm.my/25613/
_version_ 1680321826334441472
score 13.153044

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