Factors Influencing The Muslim Consumer’s Level Of Confidence On Halal Logo Issued By Jakim An Empirical Study

Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the Government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers start questioning about the actual halal content of products that have be...

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書目詳細資料
主要作者: MASNONO, AHMADI
格式: Thesis
語言:English
出版: 2005
主題:
在線閱讀:http://eprints.usm.my/25576/1/FACTORS_INFLUENCING_THE_MUSLIM_CONSUMER%E2%80%99S_LEVEL_OF_CONFIDENCE_ON_HALAL_LOGO_ISSUED_BY_JAKIM_AN_EMPIRICAL_STUDY.pdf
http://eprints.usm.my/25576/
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