Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage...
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| 言語: | English |
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2009
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| オンライン･アクセス: | http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf http://eprints.usm.my/25489/ |
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my.usm.eprints.25489 http://eprints.usm.my/25489/ Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia Lim, Bee Lin HF5001-6182 Business Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage of Web-Based Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia. 2009-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf Lim, Bee Lin (2009) Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia. Masters thesis, USM. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Lim, Bee Lin Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia |
| description |
Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia.
The purpose of this study is to investigate the determining factors for the usage of Web-Based
Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia. |
| format |
Thesis |
| author |
Lim, Bee Lin |
| author_facet |
Lim, Bee Lin |
| author_sort |
Lim, Bee Lin |
| title |
Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_short |
Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_full |
Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_fullStr |
Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_full_unstemmed |
Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_sort |
determining factors for the usage of web-based marketing applications: an analysis of smes in penang, malaysia |
| publishDate |
2009 |
| url |
http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf http://eprints.usm.my/25489/ |
| _version_ |
1643705862623068160 |
| score |
13.154949 |