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Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia

Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage...

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Main Author: Lim, Bee Lin
Format: Thesis
Language:English
Published: 2009
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf
http://eprints.usm.my/25489/
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spelling my.usm.eprints.25489 http://eprints.usm.my/25489/ Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia Lim, Bee Lin HF5001-6182 Business Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage of Web-Based Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia. 2009-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf Lim, Bee Lin (2009) Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia. Masters thesis, USM.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Lim, Bee Lin
Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
description Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage of Web-Based Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia.
format Thesis
author Lim, Bee Lin
author_facet Lim, Bee Lin
author_sort Lim, Bee Lin
title Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_short Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_full Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_fullStr Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_full_unstemmed Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
title_sort determining factors for the usage of web-based marketing applications: an analysis of smes in penang, malaysia
publishDate 2009
url http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf
http://eprints.usm.my/25489/
_version_ 1643705862623068160
score 13.211869

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