Place Marketing Strategy In Ecotourism:Theoretical And Practical Perspective.

In this globalization era,capability of place competitiveness will determine the continuity And sustainability of tourist location developments.

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Bibliographic Details
Main Authors: Hassan, Fatimah, Sirat, Morshidi
Other Authors: Kayat, Kalsom
Format: Book Section
Language:English
Published: Universiti Utara Malaysia 2006
Subjects:
Online Access:http://eprints.usm.my/20515/1/ECOTOURISM_IN_THE_IMT-GT_REGION.ISSUES_AND_CHALLENGES.pdf
http://eprints.usm.my/20515/
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