PUBLICITY RIGHT: THE EMERGENCE OF PRIVACY LAW IN MALAYSIA
publicity rights have developed out of common law concepts of property, trespass and intentional tort. Thus publicity rights are, generally speaking, judge-made law, though there are jurisdictions where some aspects of publicity rights are statutory. In some jurisdictions, publicity rights and priv...
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| Format: | Article |
| Language: | English |
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Universiti Sains Islam Malaysia
2016
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/9977 |
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| Summary: | publicity rights have developed out of common law concepts of property, trespass and intentional tort. Thus publicity rights are, generally speaking, judge-made law, though there are jurisdictions where some aspects of
publicity rights are statutory. In some jurisdictions, publicity rights and privacy rights are not clearly distinguished and the term publicity right is generally used. These rights may compensate people for the exploitation of their names, likenesses or images by enabling them to prevent their
unauthorized use by others. It is becoming increasingly common in commercial advertising to use someone k personality. The Attorney-General of Malaysia, Tan Sri Abdul Gani Patail pointed out that Malaysia already
has many forms of limitation ofprivacy and really need a Privacy Act |
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