Religious Communication as A Mass Communication:A Case Study of Effective Da'wah in The Contemporary Society

• Main Author: Lateef Kayode Adeyemo
• Format: Article
• Language: English
• Published: Universiti Sains Islam Malaysia 2015
• Subjects: Religion; Da 'wah; Mass communication; Efective communication
• Online Access: http://ddms.usim.edu.my/handle/123456789/9158

Religion has continued to be a very important aspect of human life from the very beginning of time. It has equally continued all through the ages to influence the forms of people life in their respective communities. It is a major determinant of their culture as well as their norms and values, indeed, their worldview. If there are issues held so dare by people to their heart, religion is theyfore one of those things. According to Islam, about 124,000 Prophets and apostles/messengers were sent by Allah (God) to communicate His will to people. What is religious communication? What kinds of its forms and configurations? What purpose is it meant to serve? What do we mean by da'wah and what are the principles and factors of effective da'wah particularly as relates to modem time and contemporary society? In what follows here under attempt is made to proffer answers to the above questions.