Developing Scales for Measuring Religiosity in the Context of Consumer Research

• Main Authors: S.A., Shukor,, A., Jamal,
• Format: Article
• Language: en_US
• Published: 2015
• Subjects: Consumer Research; Measuring Scale; Religiosity
• Online Access: http://ddms.usim.edu.my/handle/123456789/8778

Religiosity refers to the degree to which a person adheres to his or her religious values, beliefs and practices and uses them in daily life. This paper aims to develop scales of measuring religiosity for Muslims in the context of consumer research. The development of the scale was based on two phas...