Credit cards preferences of islamic and conventional credit card

• Main Authors: N.R.S., Mohd Dali,, S., Yousafzai,, H.A., Hamid,
• Format: Article
• Language: en_US
• Published: Emerald Group Publishing Ltd. 2015
• Subjects: Banking selection; Consumer behaviour; Conventional banking; Conventional credit card; Islamic banking; Islamic credit card
• Online Access: http://ddms.usim.edu.my/handle/123456789/8745

Purpose – The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most signifcant banking products that is the credit card. Design/methodology/approach – This is an exploratory research paper. T...