Influence of Demographic Factors on SQ Attributes: The Case of Islamic Banks and Takaful

• Main Authors: Izah Mohd Tahir, Nor Mazlina Abu Bakar, Wan Zulqurnain Wan Ismail
• Format: Article
• Language: English
• Published: Universiti Sains Islam Malaysia 2012
• Subjects: Service quality; Islamic banks; Takaful; Malaysia
• Online Access: http://ddms.usim.edu.my/handle/123456789/5394

Both Islamic banks and Takaful play significant roles in providing services not only to Muslim consumers but also to non-Muslim consumers. This paper examines customers perceptions and the influence of demographic factors on service quality attributes of Islamic Banks and Takaful. This study is limi...