Socio-Economic Characteristics of Repeat Visitors from West Asia in Malaysia
The main objective of this paper is to analyze the socioeconomic characteristics, traveling and expenditure patterns of repeat visitors h m West Asia in order to capture reasons for repeat visitations. This study conducted survey questionnaire at various locations in Klang Valey based on purposi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Islam Malaysia
2012
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/5338 |
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| Summary: | The main objective of this paper is to analyze the socioeconomic
characteristics, traveling and expenditure patterns of repeat visitors
h m West Asia in order to capture reasons for repeat visitations.
This study conducted survey questionnaire at various locations in
Klang Valey based on purposive sampling in mid 2004. The
findings showed that West Asia repeat visitors were singles, males of
20-40 age groups, high paid income and well traveled. Age group
and occupation were significant factor influencing repeat visitation.
The traveling and expenditure patterns are quite similar with the first
time visitors. Greater understanding of the repeat visitors profile will
help policy-maker formulate cost-effective marketing strategies. |
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