Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions
Internet has changed the way business is conducted and one of the emerging uses of the Internet is for banking transaction. With an increasing affluent community, the potential of Internet banking cannot be ignored. The purpose of this paper is to test the applicability of the Theory of Reasoned...
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my.usim-53342015-03-02T02:25:09Z Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions Hafizi Muhamad Ali Rohaya Shaari Abd. Halim@Hamilton Ahmad Theory of Reasoned Action (TRA) Subjective Norm Attitude Intention to Bank Online Internet Banking Islamic bank Internet has changed the way business is conducted and one of the emerging uses of the Internet is for banking transaction. With an increasing affluent community, the potential of Internet banking cannot be ignored. The purpose of this paper is to test the applicability of the Theory of Reasoned Action (TRA) in predicting the intention to bank online among Islamic banks' customers. A structured questionnaire was used to elicit information from the customers using a convenience sampling techniques. A total of 82 responses were received. The findings indicate that the Theory of Reasoned Action (TRA) is a valid model in predicting the intention to bank online. Attitude (2~0.565p, <0.01) and subjective norm(2=0.211, p<0.01) were found to be positively related to intention with the former being the more influential predictor. Subjective norm also positively influences (2~0.373p, <0.01) the attitude to bank online. 2012-02-21T07:22:21Z 2012-02-21T07:22:21Z 2005 Article 1823075X http://ddms.usim.edu.my/handle/123456789/5334 en Vol 1, No.2 2005; Universiti Sains Islam Malaysia |
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Theory of Reasoned Action (TRA) Subjective Norm Attitude Intention to Bank Online Internet Banking Islamic bank Hafizi Muhamad Ali Rohaya Shaari Abd. Halim@Hamilton Ahmad Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions |
description |
Internet has changed the way business is conducted and one of the
emerging uses of the Internet is for banking transaction. With an
increasing affluent community, the potential of Internet banking
cannot be ignored. The purpose of this paper is to test the
applicability of the Theory of Reasoned Action (TRA) in predicting
the intention to bank online among Islamic banks' customers. A
structured questionnaire was used to elicit information from the
customers using a convenience sampling techniques. A total of 82
responses were received. The findings indicate that the Theory of
Reasoned Action (TRA) is a valid model in predicting the intention to
bank online. Attitude (2~0.565p, <0.01) and subjective norm(2=0.211,
p<0.01) were found to be positively related to intention with the
former being the more influential predictor. Subjective norm also
positively influences (2~0.373p, <0.01) the attitude to bank online. |
format |
Article |
author |
Hafizi Muhamad Ali Rohaya Shaari Abd. Halim@Hamilton Ahmad |
author_facet |
Hafizi Muhamad Ali Rohaya Shaari Abd. Halim@Hamilton Ahmad |
author_sort |
Hafizi Muhamad Ali |
title |
Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions |
title_short |
Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions |
title_full |
Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions |
title_fullStr |
Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions |
title_full_unstemmed |
Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions |
title_sort |
applicability of theory of reasoned action in malaysian islamic banking institutions |
publisher |
Universiti Sains Islam Malaysia |
publishDate |
2012 |
url |
http://ddms.usim.edu.my/handle/123456789/5334 |
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1645151646946164736 |
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13.18916 |