The Colleration Between Da'wah Programme and Electronic Media: A Case Study at RTM
In the fast-pace development nowadays, mass media as a great influence in our daily life. Mass media indirectly has either positive or negative impact to the society. In response to this project paper, electronic media particularly television channel is a significant medium in disseminating infor...
Saved in:
| Main Author: | |
|---|---|
| Format: | Academic Projec |
| Language: | en_US |
| Published: |
Kolej Universiti Islam Malaysia
2011
|
| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/4721 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | In the fast-pace development nowadays, mass media as a great influence in our daily
life. Mass media indirectly has either positive or negative impact to the society. In
response to this project paper, electronic media particularly television channel is a
significant medium in disseminating information and message among society. As we
could see at the present the national television channel such as TV 1, TV 2, TV 3, NTV 7
Channel 9 and TV 8 are increasingly competing among themselves to broadcast
compelling programmes beyond the boundary of religion and culture. Consequently,
the religious programmes seems to be dissented and neglected compare to others
especially entertainment programme. Pertaining to this matter, the correlation between
da'wah (Islamic mission) programme and electronic media a case study at RTM
outstanding combination in which may effect the ongoing situation, the more effective
da'wah programme at RTM, the more effective of RTM channel is. For this purpose,
this project paper has distributed 100 questionnaires around Pandan Indah, Kuala
Lumpur. While, for the methodology applied in this research, two different kinds of
methods have been adopted like library and field study. |
|---|